Article provided by: Medina Communications Corp.
Are you looking for a Denver marketing company that can help you grow your business to the next level? For clear and transparent digital marketing services in Denver, trust Medina Communications. Let us leverage the power of digital on your behalf and unleash a torrent of quality leads and sales. Medina Communication is a no-nonsense marketing firm with a reputation for delivering results.
There is a lot of negative perception about social media marketing these days, but we’re here to tell you that social media is as strong of a marketing platform now as it ever has been. Regardless of the nature of your business, you should be on social media! The more followers, fans, and subscribers that you gain through your social media accounts, the more customers you’ll have to market to.
One of the greatest aspects of social media is its sharing capabilities. Medina Communications creates social media ads that are psychologically stimulating and promote engagement and sharing. By creating valuable and interesting content, people are more likely to share your ads with their friends online.
Digital Marketing is a Two-Way Conversation
Old-fashioned marketing consisted of TV, radio, and print. This allowed for only a very one-sided conversation. Companies would advertise their products and services, and that was that! In a way, this was a good thing for companies. He who had the most marketing dollars wins. However, it’s not like that any more thanks to digital.
Digital marketing has taken what was traditionally a one-way conversation and made it a two-way, three-way, and four-way conversation. Social media and review sites like Yelp make companies more accountable. Now, if companies provide back products or services, they won’t stay in business very long because the whole world will know about it. On the other hand, companies that do honest business can benefit greatly from the social proof that digital can provide.
Get the Most Out Your Marketing Dollars
In terms of cost and efficacy, modern marketing is godsend! Any Denver marketing company that traditional marketing costs an arm and a leg- we’re talking tens of thousands of dollars to produce meaningful results. On the other hand, digital marketing is much cheaper and it allows you to get your message only to those who are interested in what you offer, bypassing those who have no interest in your products and services.
To better make the point, think about a person with an infection in their arm. To solve the problem, traditional marketing just cuts off the whole arm- just put your message on TV, radio, or print and hope it does what it’s supposed to. Digital marketing takes a scalpel and gets into the exact area where the infection is and removes it with surgical-like precision- get your message to people who are already known for liking what you have. This is not a perfect illustration, but you get the point. Medina Communications is a scalpel-type Denver marketing company.